"Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user.
How contextual advertising works
A contextual advertising system scans the text of a website for keywords and returns advertisements to the webpage based on what the user is viewing.[1] The advertisements may be displayed on the webpage or as pop-up ads.
For example, if the user is viewing a website pertaining to sports and
that website uses contextual advertising, the user may see
advertisements for sports-related companies, such as memorabilia dealers
or ticket sellers."
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